In onore del 50° anniversario di uno dei vettori più famosi del globo, DHL Express, Hikmet Sugoer boss di Sonra ha ideato versione premium della sua silhouette più famosa in collaborazione con lo store luxury Budapester per un’edizione speciale denominata “DHL-1” Proto. Naturalmente, le tonalità cromatiche distintive di DHL fanno capolino su tutta la tomaia che rappresentano le famose scatole utilizzate dal brand per le spedizioni. Le Proto DHL-1  vantano anche le etichette metalliche (Aviation tag) che erano appese ad un aereo cargo Boeing 757 che ha collaborato per decenni con DHL, in aggiunta a lacci e suole in gomma classica. Per chi fosse interessato è possibile registrarsi alla lotteria online sul sito Budapester entro la data di uscita del 20 settembre per potersi aggiudicare le 300 paia numerate. Buona fortuna!

sonra proto DHL-1

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To mark the occasion of the 50th anniversary of DHL Express, mybudapester.com, retailer for designer brands, and the logistics company DHL Express are launching their own limited sneaker edition. Special features of the yellow-red branded DHL 1 Sneaker: The toe cap is made of recycled “Red Bags”, special shipping bags of the global express logistics company. Among other things, they are being used in disaster relief. The tag also comes from DHL and is made from the metal of a 33-year-old Boeing 757 cargo plane. For this creative crossover promotion, mybudapester.com and DHL Express got the urban streetwear icon Hikmet Sugoer on board. The DHL 1 Sneaker comes in a limited edition of 300 pairs and costs 300 euros. The purchasing right will be raffled at mybudapester.com, registration begins today. The basic model for the DHL 1 Sneaker is the cult shoe “Sonra Proto” by Hikmet Sugoer. Its unique style is also reflected in the distinctive design of the current redesign: The yellow and red of the sporty-elegant shoe represents the colours of DHL Express. The tag contains the unique production number of the limited edition sneaker. The look is finalised by the sole branded with the designer label. The packaging is also a highlight: While the design of the shoe box resembles a DHL shipping box, the shoe bag as well as the toe cap consists of the DHL “Red Bag”. The DHL 1 Sneaker is available exclusively online at mybudapester.com on 20/09, and on 21/09 in the Berlin store at Kurfürstendamm 43. Registration for the online raffle starts now! Link in Story #dhl1sneaker

Un post condiviso da MYBUDAPESTER.COM (@mybudapestercom) in data: