Gli inglesi di Footpatrol tornano a collaborare con Diadora per un pack speciale tutto all'insegna dell'italianità. Qui il video teaser che presenta questa raffinata release 100% Made in Italy composta da V.7000 e B-Elite, in uscita nel corso delle prossime settimane. Stay tuned!
Stepping away from Soho and looking onward toward the foothills of the Dolomites, we came together with Italian sportswear giants Diadora to produce ‘The Macchiato’, a collaborative project comprising of the v7000 and B-Elite.
We headed to Veneto and explored the towns and individuals that inhabit the Northern Italian region, in an effort to better understand the origins from which our concept stemmed. With the area synonymous with high quality products. We wanted to uncover the mentality of fine craftsmanship that runs throughout the entire region. A week was spent exploring; hamlets, towns and cities, all of which were home to warm and welcoming locals, who opened their doors to us, eager to talk about why Italian culture is so renowned globally. Culminating in this 4 minute film, shot on location in Veneto, we wanted to highlight the people behind the product. The working men and women, like Diadora employee Ornella who has spent up to 40 years producing Diadora’s ‘Made in Italy’ product, as well as the cafe owners that provide fuel for the region.
The film explores coffee’s place within wider Italian culture, whilst comparing the process to that of handmade footwear.